Every time the Northern Cape town of Hotazel records temperatures of 35° Celsius, Castle Lite offers free six-packs. You may get free beer .
if you complain about 2020 – or if a small SA town gets really hot
The small town has breached the temperature mark a total of 17 times since the competition was launched in October.
Using artificial intelligence, which scours social media, Twitter users who lament the year’s hardships also stand a chance to win.
More than 200,000 litres of free beer have been up for grab’s as part of Castle Lite’s #UnlockSummer promotion.
which tracks the temperature in one of South Africa’s hottest towns. The competition, launched in October 2020.
offers free six-packs every time the small Northern Cape town of Hotazel reaches 35° Celsius.
The summer campaign was recently extended to include frustrated social media users who reflected on the sombre state of this year’s festive season.
Hotazel’s average summer temperature of 31° Celsius ranks it among some of the hottest places in the country.
Shortly after the promotion was launched, daytime temperatures nudged 40° Celsius.
According to AccuWeather, the 35° Celsius mark has been reached or exceeded a total of 17 times since the competition was first launched on 22 October.
The competition requires entrants to register online through the #UnlockSummer portal.
If the entrant registers before 14:59 on the day that Hotazel’s temperatures reach or exceed 35°C,
they will win one six-pack of Castle Lite (250ml). Participants cannot enter multiple times though,.
only have one shot at guessing Hotazel’s weather.
Winners announced every Friday will receive a voucher via SMS and email.
These vouchers must be redeemed at a Shoprite or Checkers LiquorShops within 14 days.
The competition officially ends on 31 December 2020.
After announcing the success of the #UnlockSummer promotion,
which has already awarded approximately 30,000 six packs – roughly 20% of the 150,000 packs on offer –
Castle Lite extended the campaign to Twitter users.
Its system seeks out people “speaking about not being able to live their best summer live”, says brand director,
Silke Bucker, with triggers including “words such as ‘beach, pool, sundowners, party, melting, boiling, hot, sweat’ among others.”
Historic posts which lament lockdown restrictions can also be selected at random.